OOH BCN was a project that started as a concept, finally with another name.
But, don’t you think that two “OO” are such a graphic couple? We could not resist using them to announce the opening of a new concept-store in urban mobility, with Mediterranean flavor too.
We must confess that we had the idea when we saw a red and green helmet in a photo. The rest are the colors of Italy, a few more colors and something else. In short, very sober.
The project involved the graphic development of the campaign in all print media (press, flyers, urban furniture, public transportation, etc).
Agency: Ente
